All projects

Website

SaaS

2026

Ordun: all your commitments, in one spot.

A marketing website for Ordun, a calendar and task app that brings scheduling, tasks and reminders together, designed and built in Framer.

Project

SaaS marketing website

My role

Web Designer & Framer Developer

Timeline

2026

Tools

Framer · Figma

8 page types

Landing, features, pricing, blog and more

1 system

Shared components across every page

3 breakpoints

Desktop, tablet and phone

Overview

Ordun is a calendar that’s more than a scheduling tool: tasks, meetings and reminders live in one place. The website had to explain that in seconds and turn visitors into sign-ups and app downloads.

Ordun case study image

The problem

Productivity apps all sound alike, so visitors scroll past claims they’ve heard before.

  1. Generic promises: Copy alone couldn’t show what makes Ordun different.

  2. Two products in one: “Calendar plus task manager” is harder to explain than either alone.

  3. Pricing friction: Three plans had to be compared quickly, monthly or yearly.

Ordun case study image

Design decisions

Show, don’t tell

Product UI is the hero

The decision: Pages are built around live-looking app fragments (attendee lists, daily to-dos, a command menu) instead of illustrations.

Why it matters: Visitors see the product working before they read a word.

Two products in one

One unified calendar story

The decision: Tasks and events side by side in a single calendar view, framed as a “second brain” for tasks, notes and ideas.

Why it matters: The combination is Ordun’s real advantage, so it gets its own stage.

Scannable benefits

The Ordun Advantage

The decision: Three benefit rows (quick task & meeting creation, effortless scheduling, smart reminders) each beside the UI that delivers it.

Why it matters: Three clear reasons beat a long feature list.

Pricing friction

Three tiers, one toggle

The decision: Personal, Professional and Teams side by side, a monthly/yearly toggle showing the 20% saving, and a 14-day free trial on each.

Why it matters: Comparison and the next step sit together.

Conversion

A next step on every page

The decision: Every page ends with a CTA and app-store buttons; testimonials and an FAQ handle the last doubts.

Why it matters: Wherever visitors stop reading, the next step is right there.

Ordun case study image

Design system

An Ordun component library in Framer (cards, buttons, pricing tables, testimonials and FAQ) keeps every page consistent and lets new pages and blog posts ship fast. A calm white canvas and one violet accent keep the product UI in focus.

Ordun case study image

Responsive

Three breakpoints, desktop, tablet and phone. Sections stack, the nav collapses and the product fragments resize so the story reads just as clearly on a phone.

Ordun case study image

Built in Framer

  • Landing, features, pricing, FAQ, company and legal pages

  • A changelog and a CMS-driven insights blog

  • Desktop, tablet and phone layouts

  • App-store links and an install-on-device prompt

Impact

  • 8: page types live

  • 1: shared design system

  • 3: breakpoints

  • 100%: pages ending in a CTA

Ordun launched with a site that shows the product working from the first screen, makes the calendar-plus-tasks idea easy to grasp, and gives every visitor a clear next step on any device.

What I learned

  1. Product UI beats illustration: Real interface fragments made a crowded category feel concrete.

  2. Systems speed up content: Building the component library first made the blog, changelog and legal pages quick to add.

“Say hello to a calendar that’s more than just a scheduling tool.”

Ordun hero message

See it live

Visit the live website

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